Hammock Town is hiring a Customer Happiness Coordinator & eCommerce Manager to lead the team in customer success excellence and managing the eCommerce workflow of the site from manufacturing to distribution and direct to consumer sales.
Hammock Town currently sees 20,000+ unique visitors to our hammock shop per month and the goal is to grow to over 50,000+ unique visitors by 2019. The Customer Happiness Coordinator & eCommerce Manager will be responsible for managing all customer and vendor communications and eCommerce operations.
This is an unpaid internship. This internship will prepare you to lead an eCommerce store and Customer Success Program. The internship contract runs for 1 year and will include a letter of recommendation and training + education.
Hammock Town has 2 main demographics/customer personas and the blog needs to be segmented to target each persona.
Derek is an avid backpacker and hammocker, he needs the most lightweight equipment. Derek probably owns 1-3 hammocks and switches between them depending on how light he needs his backpack to be.
Derek might have switched from tent camping to hammock camping and now needs to invest in a hammock tarp, underquilt, mosquito net and other hammock gear. He might be known as a "Hammock Head"
Derek's product mix might look like:
Susan is a home decor enthusiast. She loves blending the outdoors and indoors and wants her family to spend more time outside.
Her husband is Derek and he loves to grill, they have 3 kids and a big backyard. Susan invests in unique outdoor furniture every couple years, she also loves to recommend products on Pinterest to her friends.
Susan's product mix might look like: